Boardwalk Section Guide

Announcement Bar Section

Everything you need to configure and customize your store's announcement bar.

About

An announcement bar is a narrow banner that appears at the very top of your store, above the header. It's one of the first things visitors see and is commonly used to highlight promotions, free shipping thresholds, new arrivals, discount codes, or any time-sensitive information you want every customer to notice.

In the Boardwalk theme, the Announcement Bar section supports multiple rotating messages that automatically cycle through on a timer. You can add up to 7 announcements, including a special countdown timer block for limited-time offers. Navigation dots let visitors jump between messages, and the bar fully supports your theme's color schemes for a seamless look.

announcement bar with countdown timer simple text announcement announcement bar with link

How to set up the Announcement Bar

Follow these steps to add and configure your announcement bar in the Boardwalk theme.

1
Open the Theme Editor

In your Shopify admin, go to Online Store → Themes, find Boardwalk, and click Customize. The Announcement Bar section is typically already included in the Header group at the top of the page.

2
Add Announcement Blocks

Click the Announcement bar section in the sidebar to expand it. Click Add block and choose either Announcement for a simple text message or Announcement timer for a countdown. You can add up to 7 blocks total.

3
Write Your Announcement Messages

Click each announcement block and enter your message using the rich text editor. You can add links, bold text, and other formatting directly in the text field. For countdown timer blocks, enter a main heading and optional subtext alongside the target date and time.

4
Configure Section Settings

Click the top-level Announcement bar section to access its settings. Choose your color scheme, font size, autoplay speed, dot visibility, and spacing. These settings apply to all announcements within the section.

5
Reorder Your Announcements

Drag and drop the blocks in the sidebar to change the order in which announcements appear. The first block in the list will be the message visitors see first when they arrive on your store.

6
Save and Preview

Click Save in the Theme Editor. Preview your store to verify the announcements rotate correctly and that the countdown timer (if used) displays the right target date.


Section-Level Settings

These settings apply to the entire Announcement Bar section and are accessible by clicking the top-level section in the Theme Editor sidebar.

announcement bar section with blocks
Announcement Bar Settings

Color scheme

Select any defined color scheme to style the announcement bar background and text colors.

Show separator line

Adds a thin border line at the bottom of the announcement bar to visually separate it from the header below.

Font size

Controls the text size for all announcements. Range: 12px to 24px. The font size automatically scales down slightly on mobile devices.

Change slides every

How many seconds each announcement is displayed before rotating to the next one. Range: 3 to 15 seconds. This only applies when you have more than one announcement block.

Show dots

Displays clickable navigation dots that let visitors jump between announcements. Dots are automatically hidden when only one announcement exists.

Dot color

Sets the color of the active navigation dot. Inactive dots appear as a faded version of this color.

Padding top

Top padding for the announcement bar content. Range: 0px to 20px.

Padding bottom

Bottom padding for the announcement bar content. Range: 0px to 20px.


Blocks

The Announcement Bar supports two types of blocks. You can mix and match them in any order, up to a maximum of 7 blocks total.

Announcement

A simple text announcement. Use the rich text editor to write your message, add links, or apply bold and italic formatting. Great for promotions, shipping info, discount codes, or any general store message.

  • Text — Rich text editor with support for links, bold, and italic formatting
Announcement Timer

A countdown announcement that displays a live timer counting down to a specific date and time. The timer shows days, hours, minutes, and seconds, and updates in real time. Perfect for flash sales, product launches, and limited-time offers.

  • Main text — Bold heading text displayed to the left of the countdown (e.g., "SEASONAL SALE")
  • Sub text — Smaller text shown below the main heading (e.g., "UP TO 50% OFF · ENDS IN")
  • Year — The target year for the countdown (2026–2030)
  • Month — The target month (January through December)
  • Day — The target day of the month (1–31)
  • Time — The target time in 30-minute increments (12:00 AM through 11:30 PM)
  • Time zone — Select from a wide range of global time zones to ensure the countdown is accurate for your audience
  • Daylight saving time — Enable this if your selected time zone currently observes daylight saving time, which shifts the countdown by one hour to stay accurate
  • Demo mode — Keeps the timer running with sample values in the Theme Editor so you can preview the countdown design without setting a real end date
announcement with timer block

Built-In Features

The Announcement Bar comes with several features that work automatically — no apps or custom code needed.

Feature Overview

Auto-rotating slideshow

When you add more than one announcement, the bar automatically cycles through each message on a timer. Messages transition with a smooth fade animation.

Pause on hover

The slideshow automatically pauses when a visitor hovers over the announcement bar, giving them time to read the current message. It resumes when they move their cursor away.

Navigation dots

Clickable dot indicators let visitors jump directly to any announcement. The active dot is highlighted, and dots are automatically hidden when only one announcement exists.

Live countdown timer

The Announcement Timer block counts down in real time, updating every second. It displays days, hours, minutes, and seconds remaining until your specified end date.

Responsive mobile layout

On mobile devices, the announcement bar rearranges automatically. The navigation dots move below the message content, and font sizes scale down for smaller screens.

Consistent height

The bar automatically adjusts its height to match the tallest announcement message, preventing layout shifts as announcements rotate.

Reduced motion support

For visitors who prefer reduced motion in their browser settings, slide animations are simplified to gentle fades with no movement, ensuring accessibility for all users.


Admin Steps and Requirements

Keep these points in mind when setting up your announcement bar.

Before You Begin

Block limit

You can add up to 7 announcement blocks in a single Announcement Bar section. If you need fewer distractions, use just one block — the navigation dots and slideshow will be hidden automatically.

Countdown time zone

The Announcement Timer counts down to a specific date and time in the time zone you select. Make sure you choose the correct time zone for your sale or event. If your region observes daylight saving time, enable the Daylight saving time toggle to keep the countdown accurate.

Adding links

To make an announcement clickable, highlight the text you want to link in the rich text editor and use the link tool to add a URL. Links are underlined automatically and the underline is removed on hover.

Color scheme setup

The Announcement Bar uses your theme's color schemes. To create or modify a color scheme, go to Theme settings → Colors in the Theme Editor. Choose a scheme with good contrast so your announcement text is easy to read.

Theme Editor preview

When editing in the Theme Editor, clicking an announcement block in the sidebar will jump the preview to that specific announcement and pause the autoplay. Autoplay resumes when you deselect the block. Use Demo mode on countdown timer blocks to preview the timer design without needing a real end date.


Frequently Asked Questions

Yes. Simply add only one announcement block to the section. When there is a single block, the slideshow rotation and navigation dots are automatically disabled, and your message displays as a static banner.
When the target date passes, the countdown will display all zeros (0 Days, 0 Hours, 0 Minutes, 0 Seconds). You'll want to remove or update the timer block manually once your sale or event has ended.
Absolutely. You can add any combination of Announcement and Announcement Timer blocks, up to 7 total. For example, you could have a countdown timer for a flash sale, a text announcement for free shipping, and another for a new collection — all rotating in the same bar.
In the Announcement block's rich text editor, highlight the text you want to make clickable (for example, "Shop Now") and use the link tool to add the URL. The linked text will appear underlined in the announcement bar and the underline will be removed when visitors hover over it.
Double-check the Time zone setting on your countdown timer block and make sure it matches the time zone for your sale or event. If your area is currently in daylight saving time, enable the Daylight saving time toggle, which adjusts the countdown by one hour to stay accurate.